Imaginemos una silla. ¿De qué color es? Porque la que yo estoy imaginando es blanca, de madera y con un estilo retrofuturista, sin descansabrazos. ¿Es la misma silla que imaginaste tú? Las matemáticas dicen que no.

Let's imagine a chair. What color is it? Because the one I'm imagining is white, wooden and retro-futuristic in style, with no armrests. Is it the same chair you imagined? The math says no. And this is very important to understand.

A few decades ago, Pepsi executives conducted a macro market study called "The Pepsi Challenge", which consisted of offering people to drink two cola drinks in two identical glasses, with no way to identify the brand. One was, of course, Pepsi. The other was Coca-Cola.

When I was a child, my mother constantly told me that "people understand each other by talking," and I believed her. With years of experience, I have learned that she was right, but it was a partial reason. In order to speak (meaning: communicate) we need to have several things first:

Let's talk about the myth of the hero. Our popular culture is full of them: from the classic mythological heroes such as Achilles, Hercules or Gilgamesh, through the builders of nations such as Julius Caesar, Simon Bolívar, Alexander the Great, Kailil Balam, Joan of Arc or Bochica.

Hablemos del mito del héroe. Nuestra cultura popular está llena de ellos: desde los clásicos héroes mitológicos como Aquiles, Hércules o Gilgamesh, pasando por los constructores de naciones como Julio César, Simón Bolivar, Alejandro Magno, Kailil Balam, Juana de Arco o Bochica.